AMP ups the SMSF ante

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AMP Capital intends to boost its presence in the SMSF market, and has appointed Tim Keegan to the newly created role of head of SMSF, starting late October.

AMP Capital's director of retail and corporate Craig Keary said as one of the first fund managers with a dedicated SMSF executive, Keegan will bring significant customer and strategic expertise to the company's SMSF business.

Keary said Keegan will work closely with AMP Capital's retail team and AMP's SMSF business to develop customer focused investment solutions.

“Key to our success is our significant SMSF expertise we have across AMP to meet the broad needs of this sector,” said Keary. “This enables us to better understand the needs of SMSF trustees and design solutions that they truly value.”  

AMP Capital is developing solutions specifically designed for this segment which will be available in 2014.

Keegan was formally the head of NAB’s online share trading business, nabtrade and has 20 years' experience in the wealth industry. Prior to NAB, he was head of online trading at Macquarie where he led the development of Macquarie's online trading business. He joined Macquarie from E*Trade Australia where he headed up strategic alliances and the bank's call centre.

“Tim is a proven leader with a deep understanding of the retail market and the distinct needs of retail clients. His experience in strategy development, building businesses from scratch and identifying commercial opportunities will be critical to AMP Capital's move into this largely untapped market,” Keary said.