Spike in advice during free week

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More Australians have discovered the value of advice after a successful run of the Financial Planning Association’s Ask an Expert Week.

For the second year running, the initiative connected qualified financial planners to Australian consumers seeking financial guidance. The free service was available through Twitter and the FPA website.

The figures show a strong demand for professional advice. Since the Ask an Expert web page opened on 28 January this year, there have been 8,704 page views and 1,662 unique visitors.

During Ask an Expert Week alone – 3 to 9 February – there were 7,038 page views, seven times the number of views the week before the event.

The FPA’s regular Find a Planner page – which allows consumers to locate a planner in their area – also saw a huge surge in visits as a result of Ask an Expert Week, with views tripling from 2,275 the week before the event to 6,711 views during the event week.

The public had a high level of engagement with the page and its content, with the average time spent on the Ask an Expert page just under six
minutes.

Over 150 questions were posted by consumers since the page was reopened this year, with a variety of topics and questions covered.

Social media helped drive consumers to the Ask an Expert page, with the FPA Twitter page and event handle delivering 54 page clicks to the page.

The FPA were pleased with the week’s success and hope the event will prompt more people to seek financial advice throughout the year. 

“Our mission to elevate the profession of financial planning and help make an enduring difference in the lives of Australians helped secure record engagement levels during our most recent Ask an Expert campaign,” CEO Mark Rantall said.

“We are proud of the difference we continue to make, and we view these strong engagement results as everyday support for the FPA’s continued lobbying for sensible reforms that are in the best interests of all consumers.”

During the week the FPA also launched a new blog, with financial tips and advice provided by qualified financial planners who are FPA members.