A growing demand from risk advisers for an institutionally independent licensee, has caused former Apogee Financial Planning managing director Wayne Handley to launch a boutique risk licensee.
Bombora Advice will start operation in Q3, based in Melbourne. Handley says the company will seek to build a unique national advice brand independent of manufacturers.
“The financial services landscape is changing at an unprecedented rate and the need for specialisation is emerging as a marketplace necessity,” says Handley. “We identified the need for a boutique group in which risk professionals could work together in a collaborative environment to service and address the needs of clients.”
Bombora will look to assist advisers in improving their business efficiency and capacity, and to grow by delivering proven systems and processes. Handley also hopes to work with fellow advice professionals such as accountants, lawyers and advisers and believes this is best achieved when the licensee in non-aligned.
“I am very excited by the challenge of building, managing and growing a new risk advice-focused enterprise as the opportunities for the provision of personal protection and business succession planning remains a well under serviced area in the financial services market,” says Handley.