OneVue rebrands: New future vision

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Online investment management and administration specialist OneVue has defined its future vision and undergone a rebranding exercise that has seen the official launch of its new public website and company logo.

OneVue’s vision looking forward is much broader than what it has been in previous years as its operations now encompass a far more extensive suite of both platform and fund services, said group CEO Connie Mckeage.

“Less than nine months ago we acquired Computershare’s unit registry arm, which bolstered our installed unit registry software offering to what’s now a comprehensive fund services operation,” she said.

This transaction saw OneVue become the market leader in independent outsourced unit registry solutions, with $315 billion in funds under administration and funds administered using the installed software solution.

Furthermore, Mckeage said the subsequent purchase of super trustee MAP Funds Management in February enabled OneVue to significantly strengthen its position in the retail super market.

“These transactions have expanded OneVue’s capabilities considerably, and at the same time the range of domestic and global clients we work with,” she said. “While our adviser platform has always been one of our flagship services, our operations have encompassed a much broader range of solutions for quite some time.”

Mckeage said a more accurate description of OneVue today is as a fund services specialist and a wholesale provider of SMSF, retails super and digital member based solutions.

Last week Wealth Professional reported that the group had also “opened” its lines of communication with industry funds.

“Industry fund do not want to lose their members to SMSFs,” a OneVue spokesperson said.  “We can work with industry funds to give their members greater control and flexibility with their investment making decisions.”

And Mckeage added that while there has been a lot of debate around the suitability and flexibility of certain types of super funds, OneVue believes you should be able to retain your industry fund membership and if desired be able to opt for increased choice when it comes to investment making decisions.


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