Last month the FPA received more than 26,000 visits from Australians to its online Find a Planner directory, showing that demand is high for financial advice. At the same time last year the number was 18,487, and in January this year it received 14,862 visitors.
FPA CEO Mark Rantall says there is still a huge untapped market, as only one in five Australians are currently receiving financial advice. The Find a Planner tool is a way of “providing Australians with a safe environment to take the first step towards seeking advice,” says Rantall.
The Find a Planner directory provides consumers with free access to more than 7,500 FPA practitioner members based around the country. Australians enter their postcode and the directory provides a list of qualified financial planners in the area to choose from.
“The increasing number of those seeking advice, is a sign that consumers are looking for the opportunity to find trusted and qualified financial advice from someone in their local area,” says Rantall.
The FPA also launched Ask an Expert, a platform for consumers to ask questions of qualified financial planners via the website or twitter using #AskanExpert.
“Ask an Expert is a great success story originally set up as an opportunity for those who have never received financial advice to dip their toe in the water and experience the benefits of receiving financial advice without the cost. The popularity of Ask an Expert increases every year. Ask an Expert week this year (21-27 January) saw over 2,000 views to the site and the entire campaign had a reach of nearly 19,000.”