Former AFL player named as AFA CEO

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Following the shock resignation of Richard Klipin last month, AFA have named their new head honcho.

AFA President Michael Nowak announced today that past president, current treasurer and interim CEO Brad Fox will be the AFA's new CEO.

Fox has been a member of the board since 2007 and was the winner of the AFA rising star award in 2008.

Before becoming an adviser he was a professional AFL player for the Essendon and Richmond football clubs and the Victorian general manager for the Brisbane Lions Australian Football Club.

Nowak said Fox’s AFL experience was relevant to the new role he was taking on as AFA CEO, because it involved representing members, providing industry leading events, working with corporate partners and liaising with media and other key stakeholders.

Fox is excited about taking on the CEO position and sees it as an opportunity to “help the advice profession influence, educate and change consumer behaviours”.

“I am passionate about the need for more Australians to receive life changing financial advice,” he said, on acceptance of the top job.

Nowak said Fox genuinely understood the challenges facing advisers and how they impacted consumers.

Being an adviser, Fox had an up close and personal insight to the needs of the advice industry, said Nowak.

“To date he has played a significant role in the advice industry. He is the right person to lead the AFA into the future and the AFA board and staff are extremely excited to be working with him.”

Fox will formally take on the position of CEO on 14 January, 2013.