Five Minutes With… Craig Mowll, Certitude Global Investments

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Craig Mowll is the CEO of Certitude Global Investments and he has a passion for financial advice and the opportunities the industry can harness through more education, business coaching and forward-thinking.  
Why financial advice?

With investors becoming far more reliant on superannuation for retirement, there’s a greater need for advice to provide for a population that lives longer. There is a need for a more sustainable future and advice will be the best way to achieve this. In my view, financial advice is more critical now than ever.
How would you sum up advisers in three words?
  1. Committed
  2. Technically-astute
  3. Forward-thinking
How would you change the industry?
I would want better education available for investors and SMSF’s on global investments. With a growing amount of investment points and access to global investments available to the market, there is a clear need for more education that empowers people to choose from the many options available.
Best advice you’ve ever been given?
A problem is never as big as you originally thought it was, break it down into bit sizes and move forward.
What’s the most important thing an adviser can do to develop their business?
Business coaching to assist them in becoming rounded business people as well being a great advisor.
If you were Prime Minister for one day, what would you do?
Reduce company taxes for SME’s to increase a greater amount of entrepreneurs to start new businesses particularly in light of the mining boom coming and unemployment possibly rising more.    
What’s the biggest challenge facing the industry today?
The on and off concerns and continuing debate around FOFA. This is costly and unfair on the adviser market.
NRL, AFL, soccer or other?
Cricket no question.
What’s your favourite drink?
Red wine
If you could invite three people to dinner, dead or alive, and excluding family and friends, who would they be?
  1. Steve Jobs
  2. JFK
  3. Billy Connolly