Handsome male advisers are just the ticket for investors, according to the latest study by researchers from MIT, Havard and the Wharton School.
reports that the research, which was published in the Proceedings of the National Academy of Sciences, revealed that good ideas or experience weren’t the only driving factors in investors putting their money on the table.
Rather, gender and physical attractiveness are other critical criteria that investors base their decisions on, the report said.
The study analysed several business pitches, both at real pitch competitions and in a controlled experiment setting in which the content was the same but the presenters were different, to reach the arguably superficial conclusion.
Investors "prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same", it was discovered,
It added that, "attractive males were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs."
This story comes after Wealth Professional's
readers have already been locked in strong debates
about the gender imbalance in the financial services realm. You can read these articles here