$20,000 world trip campaign wins top super marketing award

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A world trip for two worth $20,000 was the prize for one lucky entrant in this superannuation campaign, but the company that launched it also went home with first prize on the day.

Russell Investments won the top honour, securing the coveted campaign of the year prize at the long-standing Association of Superannuation Funds Australia (ASFA) marketing communications awards, which were held in Melbourne.

The company took the award for their “stronger super to-do-list” campaign, which saw one superannuation member win their retirement travel dream.

Entries for the 2014 ASFA Marketing Communications Awards were judged by a panel of industry peers and communications experts. ASFA members were also able to have their say on the best campaigns in the industry by voting for the popular choice awards.

Other categories included best use of social media, excellence in member communications, and integrated campaign of the year.

ASFA CEO Pauline Vamos said the industry’s focus on high quality communication to its members was obvious in the quality of the entries.

"The industry invests considerable time and resources into improving the way they engage with members and employers, and the winners are great examples of its success,” she said.

The awards have been a stalwart of the industry for the past 25 years, are regarded as the most prestigious in their category, and have helped set standards for distinction.

The ASFA said the awards were particularly important this year, because change and reform as well as technological advances means that good communication with fund members, clients and stakeholders is vital.


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