Zurich’s Life & Investments business in Australia has launched a new brand advertising campaign, designed to coincide with the release of its latest life insurance product update.
The campaign, which will be seen across television, print and digital media, is Zurich’s first consumer facing life insurance campaign in more than five years.
Philip Kewin, general manager, Retail Life & Investments, said that the campaign would reinforce the importance of cover being tailored to an individual’s unique circumstances, and would draw on Zurich’s heritage and reputation for quality in both product offering and service standards.
“Our Australian heritage stretches back to 1920, and whilst many have come and gone over that time, Zurich continues to go from strength to strength.
“As a long standing champion of financial advisers, and one of Australia’s last remaining independent insurers, the campaign flies a flag for advisers as much as it does for Zurich, and as such we are confident it will be welcomed by advisers around the country”, he said.
Commencing on 29th September, the campaign will launch as Zurich’s latest life risk update goes live, the highlight of which is the addition of income replacement to the range of cover types that can be written through superannuation.
“Adding income replacement to the range of superannuation based covers gives customers more options to fund this valuable type of cover, and supports our recent move into the platform space”, said Kewin.
The campaign will be seen across Fairfax and News Limited print and online media as well as a number of subscription television channels and includes sponsorship of the latest series of Grand Designs Australia.