Meat-free diet for cheaper premiums

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Do your clients want cheaper life insurance premiums? Ask them if they’ll consider giving up meat.

Make a Difference Insurance (MADI) is offering vegetarian and vegan clients up to 20% off their insurance premiums.

Clients have two options:

  1. A 5% discount on their premium for the life of the policy, or
  2. Twenty percent cash back for the first year

MADI owners Caroline and Brian Jones are both vegetarians and have questioned why vegetarians should pay the same in insurance premiums as the general population, “considering vegetarians present a far lower risk of heart disease, hypertension, some cancers, obesity, strokes, osteoporosis, diabetes, kidney disease, and many other diseases and conditions”.

According to a study published in a Journal of the American Medical Association, quoted in the Wall Street Journal, vegetarians do indeed live longer than meat-eaters.

The research tracked 73,308 members of the Seventh-day Adventist Church for almost six years, finding out what type of diet participants ate and following up to find out how many had died and how.

“Vegetarians in the study experienced 12% fewer deaths over the period,” according to the WSJ.

Advanced accredited practising dietitian Kate Marsh says that there is definitely good evidence to support the health benefits of vegetarian diets, and she has even produced a paper on the subject herself.

“Considering the link with the obesity epidemic we have and the health risks it’s linked to [it makes sense],” says Marsh.

However, it is just one aspect of peoples’ lifestyle – “There will be healthy and non-healthy vegetarians, and it depends on what vegetarian lifestyle they follow.”

“I suppose when you do life insurance you can’t be a dietition,” says Marsh.