The Association of Financial Advisers (AFA) is calling for nominations for the seventh AFA Excellence in Education Award, which will be presented in October.
The award recognises advisers who are continually investing in themselves, their staff and their business, to raise professional standards through education and make a positive impact upon Australian’s perceptions of financial advisers.
AFA, along with partner Asteron Life, will present the award at the AFA national conference in Cairns.
AFA’s head of campus Nick Hakes said the key to encouraging more Australians to seek quality financial advice was investment in education.
“As a profession we need to embrace professional development as a way to demonstrate our credibility and expertise to a wider audience,” he said. “We are seeking great success stories of how advisers practically apply their technical skills and knowledge to making a positive contribution to people’s lives.”
Hakes said as professionals, advisers should be continually investing over and above what is required of a standard compliance regime.
Such investment in professional development is directly linked with a growing, profitable and sustainable advice profession.
“We need professional development to be not only academically robust, but also relevant for advisers. Even more, education should be interesting, challenging, enjoyable and even exciting,” Hakes said. “The award showcases the different education pathways taken by advisers to enhance credibility whilst also driving business performance.”