ISN launches new ad campaign

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The Industry Super Network (ISN) has launched its latest advertising campaign, which relies heavily on the role that industry super funds have played in bringing in commission-free super.

According to the ISN, the new campaign ”celebrates how improvements to Australia's national retirement system have set the nation up for the 21st  Century”.

The adverts, which will run nationally in print, online and on TV over the next few months, “tell the story of superannuation’s evolution over the last 30 years,” said an ISN statement, which added that the campaign will highlight how the growth of industry super “is intertwined with the development of our broader superannuation system and has been a positive influence on the entire financial services industry”.

ISN CEO David Whitelely added that Australia's compulsory superannuation system is a national success story.

“Equally, industry super, forged from collaboration between employers and employees, has delivered not just for our members but for the nation,” he said.

“This delivery extends beyond consistent outperformance of the retail fund sector; it also includes a key role in nation-building by investing in jobs and infrastructure, and advocating for public policy reform in the best interests of our members and of all Australians.

"With the rise of the superannuation guarantee from 9 to 12%, this campaign celebrates the beginning of a new era of commission-free super.

"Industry superannuation can be trusted to always act in our members’ best interests and to continue to work to make the super system better for all Australians.”

Have you seen the ISN's adverts? What's your opinion? Join the debate by commenting below.

  • Greg F on 20/08/2012 4:28:27 PM

    I agree with Concerned. How dare they imply that commissions will affect someones end balance without mention of how much more their union funds would be worth if the hundreds of millions of dollars are not siphened off to pay for multi media, blanket advertising, sposorship of sporting teams across the country, subsidising financial planning groups to provide cheap advice to their members (simply commission by another name in my opinion)and obviously funding the ISN itself. I would no doubt there would be the odd donation to the labor party thrown in there somewhere also. Obviously none of these things would affect a members end balance. Wake up.

  • Concerned on 20/08/2012 11:49:03 AM

    I would like to see a report disclosing how much industry super funds pay for advertising and corporate sponsorship and where the money comes from to fund these activities.

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