Financial adviser Steve Crawford is the creator of Your Spending Coach, a cashflow management and budgeting training programme and tool for advisers based on accounting software Xero.
Why financial advice?
I’m good with people, good with numbers and like the sound of my own voice…it was the perfect job.
How would you sum up advisers in three words?
Enthusiastic, resilient, optimistic.
How would you change the industry?
I’d encourage more innovation. I think as an industry we rely too much on the ways of the past, it is time to focus on what our businesses need to look like in five years’ time and innovate to make that happen.
Best advice you’ve ever been given?
Only do something if you’re really passionate about it. People need our guidance and they will follow a passionate leader.
What’s the most important thing an adviser can do to develop their business?
Work out what you want to specialise in and let go of the rest…then build your business around that specialty whether its by client (we focus on Gen Y) or by the type of advice you want to provide.
If you were Prime Minister for one day, what would you do?
Make sure it was the last Saturday in September so I could guarantee the best seat in the house at the AFL Grand Final.
What’s the biggest challenge facing the industry today?
The perception that we aren’t relevant. Too many Australians don’t know what we do and don’t know how much value we can add to their lives, both financially and from a lifestyle perspective.
What has been the highlight of your career?
It’s actually been from our training programme Your Spending Coach – one of the advisers sent us a thank you card a few months after the programme. They said we gave them the confidence to build their Gen Y offer, and they landed their first client because of what we taught them...it’s great to make a real difference.
NRL, AFL, soccer or other?
AFL of course…proud Sydney Swans member
What’s your favoured style of coffee?
If you could invite three people to dinner, dead or alive, and excluding family and friends, who would they be and why?
Martin Luther King for inspiration. Will Ferrell for comedic value and Adam Goodes because he’s a superstar.
Complete this sentence: If I wasn’t in advice, I would be…
An amateur street dancer named Miguel Sanchez and I would dazzle the diners on Bay St, Port Melbourne with my signature move: "Big Fish, Little Fish, Cardboard Box.”
Five minutes with... David Storm, OneVue
Five minutes with... Christine Hornery, FMS Group
Five minutes with... Chris Black, Fortress Financial Solutions
- The 2014 Your Spending Coach programmes kick-off in Sydney on 3 February and Perth on 10 February – register now to secure a place, or download the program flyer to find out more.