Bouris canvasses for 'ex-bankers and new mums'

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Yellow Brick Road (YBR) will target the likes of “ex-bankers and new mums” in a new push to expand its broking network beyond YBR branches with a new 'Wealth Agents' model.

In an announcement to the market, YBR says the company is targeting qualified finance industry professionals looking for a “refreshing” alternative to the institutional jobs offered by major banks.

Mark Bouris, executive chairman of YBR, describes Wealth Agents as a solution for mums and dads with young families who want a flexible way to supplement their household income.

“Wealth Agents gives ex-bankers, new mums, private wealth guys and anyone else who has been disaffected by the system the opportunity to service their clients the way they want, with no hidden agendas or one size fits all products.”

Bouris says the new model was created in order to assist in filling the demand for financial planning and general advice requests.

“This is about giving people advice and solutions to make a difference in their lives. It’s about having a Wealth Agent who will come to you at your home on a Saturday afternoon or after work and give you the right advice," he said

"The recent influx of enquirers we’ve received is proof that people want an alternative to what’s out there.”

  • david m on 28/11/2012 12:17:49 PM

    What's next..Jim's Financial Planning, free advice with every lawn mowed? I spend my Saturday's with my family. Does your Doctor home visit? Does your Accountant? Maybe, but not the good ones!

  • Stephen Varhegyi on 28/11/2012 12:54:14 PM

    How to turn a profession into a McDonalds franchise. Better still, why not leverage it off a pizza delivery service? I've had accountant mates who did home visit tax returns and it totally destroyed their professional posture. They took time out of their own family lives to visit people's homes and the clients saw this as a sign of desperation and tried to quibble about fees. Then again I suppose if you're a 'new mum' (with an ADFP) or a disenchanted bank adviser, maybe it might be your go. I'm affraid you can count this little black duck out. At least pizza delivery folk get decent tips.

  • michael on 29/11/2012 11:05:24 AM

    Check out his website and find out how many of his "branches" are actually a physical location, open and operating. Many of the owners supposedly run multiple branches (no problem there as long as they are actually open)and many others are (and have been for a while) "coming soon". Mr Bouris, you were very successful at Wizard but I think your efforts at YBR will not have the same magic.

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