Generations X and Y are more technologically savvy and opening up SMSFs at a faster rate than the post-war baby boomers before them.
There has been a distinct rise in DIY investors, but OneVue CEO Connie McKeage says this is not a new threat, just one that has been hidden from advisers so far.
The new investors are providing a tremendous opportunity, says McKeage, which requires more than simply using social media.
"The reality is that most consumers will transact, once you've built loyalty around the education, once they understand what they’re doing, and that’s an investment over time."
Watch her full interview on WP TV here.