AMP steps up its “adviser friendly” SMSF drive, appoints Craig Jameson

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In a clear signal that AMP is taking the fast growing SMSF market increasingly seriously, the bank’s new SMSF business unit has recruited former Super Concepts MD Craig Jameson  to help lead its drive into the SMSF space.

Jameson will be in charge of setting up AMP SMSF’s business operations, including creating and implementing its business architecture and overall strategy.

AMP SMSF managing director Paul Sainsbury said that Jameson’s experience as managing director at ANZ owned Super Concepts makes him an important addition to AMP’s newly formed SMSF business.

“We are excited that Craig has joined our team – he has successfully led the second largest professional administrator in the market for a number of years and he brings to AMP a deep understanding of, and passion for, the SMSF market. I look forward to working with Craig and the rest of the AMP SMSF team to create a new force in the SMSF market,” said Sainsbury.

Jameson joins SPAA Chairman and former Cavendish managing director Andrew Hamilton on the AMP SMSF senior management team.

Adviser friendly

“This is an exciting and attractive sector and it makes sense for AMP to look for growth opportunities in this market. AMP SMSF offers customers a choice in terms of administration providers, and in conjunction with the broader AMP Group, will develop customer and adviser friendly SMSF offers, to drive SMSF take-up,” said Jameson.

The newly established AMP SMSF business unit comprises AMP’s existing SMSF administration businesses, Multiport and Ascend, and will work closely with SuperIQ – which is 49 per cent owned by AMP.

As it continues its efforts to cement itself as a market leader, AMP also plans to acquire The Cavendish Group this month, subject to conditions.

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